ETV an English language entertainment channel seems to have some of the most erratic advertisement breaks in Sri Lankan television. Just last night during the American Idol show advertisement breaks cut in half way in between songs and sometimes songs were cut into by LBO.TV segment too.
It is understandable that a station needs advertisements to survive but shouldn't they be better organised in the telecast of these commercials. One would get the impression that the people at the controls have no idea on what type of programme that they are telecasting. We hope that ETV gets their act together and if they don't, we hope that the sponsors of their top line programmes such as American Idol will pressurize them to do it.
Now the other operators have nothing to smile about since even they are guilty of this offense but it seems that it happens more often on ETV.
It is understandable that a station needs advertisements to survive but shouldn't they be better organised in the telecast of these commercials. One would get the impression that the people at the controls have no idea on what type of programme that they are telecasting. We hope that ETV gets their act together and if they don't, we hope that the sponsors of their top line programmes such as American Idol will pressurize them to do it.
Now the other operators have nothing to smile about since even they are guilty of this offense but it seems that it happens more often on ETV.