No pay television channel nor any local channel will be carrying live coverage of the T20 Cup to be played in Canada commencing today.
The reasons for the lack of coverage is the timing of the matches since all of them are out local television viewing time range.
It is an utter shame on ESPN, Star Sports, Star Cricket, Ten Sports, Neo Sports, Neo Cricket & Zee Sports for not telecasting this tournament. It is even more shameful for Star Cricket & Neo Cricket since they call themselves cricket centric channels and cannot telecast a cricket tournament because of less advertising revenue. These are pay channels and they get revenue from audiences viewing the channel too and not only advertising revenue so they have to at least justify the income from the audiences.
The reasons for the lack of coverage is the timing of the matches since all of them are out local television viewing time range.
It is an utter shame on ESPN, Star Sports, Star Cricket, Ten Sports, Neo Sports, Neo Cricket & Zee Sports for not telecasting this tournament. It is even more shameful for Star Cricket & Neo Cricket since they call themselves cricket centric channels and cannot telecast a cricket tournament because of less advertising revenue. These are pay channels and they get revenue from audiences viewing the channel too and not only advertising revenue so they have to at least justify the income from the audiences.