Tuesday, February 08, 2011

Setanta Sports enters Sri Lanka via LBN with exclusive Rugby content

Setanta Sports Asia has entered the Sri Lankan market via LBN cable TV with some exclusive Rugby content. In a country where Rugby is closely followed it is a real treat to have this channel. Due to the popularity of Rugby in the country a channel the sports channel Setanta Sports Asia has been well received.

Many of the major sports network in this region which are India centric have been focusing on cricket very heavily which is good for all fans of cricket but Setanta have decided to focus on Rugby and this is indeed good news for all Rugby fans in the island. Sadly Setanta is only available on LBN which is limited in coverage and the big shot pay television operators such as Dialog & PEO TV have failed in acquiring the rights to broadcast this channel so far. However Setanta has expressed interest in expanding to Sri Lanka and we hope the pay operators are able to introduce the channel within a short period of time.