Star Movies Asia which is available on all locally operated pay television networks is to be rebranded as "Fox Movies Premium" on Jan 1st 2012 in certain regions. This Asian feed of the channel is only available on the locally operated pay networks since the Indian DTH providers carry the Indian feed, it's not clear exactly when or whether Star Movies India will be rebranded.
New live content is expected to be added to Fox Movies Premium & all existing Star Movies subscribers would be upgraded to the new channel according to press release.
It is not 100% clear whether the rebranding will be effective in this region as well or whether it will continue to broadcast as "Star Movies" Asian feed into this region, since certain other regions such as "Taiwan" & "Phillipines" will continue to get the channel as "Star Movies" even after Jan 1st 2012.
If the rebranding does occur we hope that Fox International Channels will continue to provide Fox Movies Premium in Sri Lanka as it did with Star Movies Asia will not ask pay networks in Sri Lanka to switch to Star Movies India which is of much lower quality compared to Star Movies Asia. In addition we hope Fox International Channels will consider switching all pay networks in Sri Lanka from Star World India which is adding more pathetic Indian content to it's lineup to Star World Asia & release the "FOX" channel Asia to this region.
Press Release :
Star Movies to be replaced with premium product